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Tuesday, October 13, 2026
Tech Insights Blog

I'm the Ruler of the Common Cold – and I'm Able to Tell You How to Avoid One

This time a year ago, I found myself participating in a broadcast with three singers. Present were a hip-hop artist with Ghanaian roots, a big pop star, plus a renowned mezzo-soprano. We were in the heart of winter. The previous evening, I’d been at an old friend’s 60th birthday, packed into a local bar's party area somewhere in Surrey. It had been a good night, but now, simply to make conversation, I questioned ways to dodge the common cold when half the people at the party were contributing to a chorus of sniffles and coughs. Incidentally, why do certain individuals blow their noses so loudly, and some do not? Something to explore later.

The Response by the Singers

Upon referencing the party, the group of artists in the TV green room responded in two ways. First, they moved back a bit. Second, they engaged in a feverishly enthusiastic discussion about preventing colds which understandable due to their profession was almost an obsession. I get that, yet I'm personally involved – preventing colds is crucial for me as my symptoms are harsher than most. There's no doctor's note to prove it, but I know it to be true. My symptoms persist. My nose is more blocked, my throat feels rougher, I suffer from louder, more relentless coughing spells. My relatives, familiar with the early throat signs that signal an oncoming cold, often shoo me away or evacuate the area. Back when I presented football on ITV, the unfortunate crew in the control room grew attuned to the warning signs. “Earpieces out!” the producer would yell to his team prior to me blasting their ears, overloading their audio gear.

Dealing With Blocked Noses

Regarding my nasal issues, don't get me started. Sprays, drops, even the electric shock of fumes of boiling plum brandy my mother recommends … they all work for a while before giving up. It's hard to find something more pathetic as the sound of a Birmingham accent spoken without the benefit of air passing through the nostrils. That is, it can sound nasal even normally. Fortunately, this often brings compassion, though that's not necessarily beneficial. When I started college, separated from family care, the janitor in our dorm felt sorry for me. “I have the perfect solution, you dear. I’ll be back in a minute.” She was very lovely, with a strong Irish accent, and adamant that I consume the fresh, skinless onion she presented to me. She monitored my consumption. Goodness gracious. Didn’t achieve anything, sadly, except for upsetting my stomach and creating bad breath.

The Mezzo-Soprano’s Cold Avoidance Regime

So no, I despise catching colds and am quite sure that prevention is better than the cures that onion-based or otherwise, are ineffective. I focused carefully along with the rapper and the pop star when the mezzo-soprano walked us through her cold avoidance regime. Due to upcoming holiday performances, she clearly took it all very seriously. She directed us to apply hand sanitiser on the hour, every hour during the cold months based on her explanation in addition, extra steps were needed during festivities. Ahead of any such engagement, she advised several sprays of a nasal spray into both nostrils – regardless of symptoms. Drastic. I appreciated it. Moreover, she mandated a second dose later with additional bursts of the same stuff.

My Experience

I adopted the method. And I must admit I snuffled not once all last winter. There were drawbacks: the many containers I acquired, mislaid, repurchased, located, etc. And that dispiriting moment when you discover you've crushed the hand sanitizer stored in your pocket and it's oozing out. However, an acceptable trade-off. With winter returning, I'm stocked up with the singer's suggested supplies. I'm prepared to combat.

About the author

Sarah Scott

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and startup ecosystems.

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